Industries
Apartments and property management
One of the trades on the industries grid — not the whole agency. Iowa City, Coralville, North Liberty, Cedar Rapids, the Quad Cities. Historic buildings and local properties that lease unit by unit — not a national portal page with your name in the footer.
This trade has a named product: Apartment websites. Read that page for the build. This page is who it is for.
Who it’s for
Owners and small managers who lease their own buildings. Northside walk-ups. Campus-adjacent houses cut into units. Restored historic properties. A handful of doors, not a thousand-unit REIT.
We know this kind of property. The shape of the site is Holub Apartments in Northside Iowa City: unit listings, monthly rent on the card, request a tour, limited availability, neighborhood copy that is true.
Related housing work we already do: by-owner rentals that need their own site instead of living only on a listing platform.
What’s usually broken
- A homepage and a phone number. No unit pages.
- Rent hidden until you call.
- Photos in a Facebook album, not on the domain you own.
- Duplicate sites from an old manager still ranking for the address.
- The property listed only on a national board — so when the contract ends, the inquiries go with it.
- Nothing for an AI to cite except a directory snippet.
Iowa City housing searches are specific: neighborhood, beds, rent, “historic,” “walk to downtown.” If that is not on your pages, you are not in the answer.
What Upley does
Site
Property pages plus a listing per unit: rent, size, beds/baths, photos, availability. Request a tour on the unit and on the property. Historic and local copy for this address. See Apartment websites.
Hosting
The listings stay up. You are not the sysadmin. See Hosting.
Domains
The name is yours. If you leave, you take it. See Domain names.
Automation
Tour requests get a reply. Follow-up does not wait until Friday. See Marketing automation.
Original content for AI
Unit pages, neighborhood pages, current rent and availability so search — including AI search — can cite your site. See SEO for AI.
Monthly work starts at $115. A new apartment site is scoped. We will say the number before we start.
Book 30 minutes
Bring the address, the unit mix, and what is empty. That is the meeting.