What we still do from Big Ten Web Design — and what we added
Upley is the same Iowa web team you knew as Big Ten Web Design — websites, hosting, and SEO — with a new layer for AI discovery and content that keeps the site, Google, and social saying the same thing. Design did not leave. Hosting did not leave. Search did not leave. We added what the job needs now.
If you were a Big Ten Web Design client, you are not starting over. You are getting the next chapter from the same people.
What did not change
Website design. A site that loads, says what you do, and asks for the call or the sale. Clear pages. Mobile that works. Forms that go somewhere real.
Hosting and upkeep. The site stays online, updated, and yours. Security patches. Backups. The boring work that keeps Tuesday from becoming an outage.
SEO. Show up in Google for the searches that send you customers. Titles, pages, local signals, technical basics — the craft we already did under the old name.
The Iowa footprint. Iowa City, Cedar Rapids, Quad Cities / Davenport. Small and medium shops, trades, clinics, professional services. Same kinds of businesses. Same preference for a clear monthly number over a foggy retainer.
Ownership. You own the domain, the accounts, and the content. That was the rule before. It is still the rule.
What we added
GEO. Generative Engine Optimization. Making sure AI tools can find, understand, and recommend your business the way SEO does for Google. Your website is still the source of record. Machines now do more of the first pass. Thin or missing pages mean you do not get recommended.
AEO. Answer Engine Optimization in plain terms: win the snippet, the overview, the short answer — when the facts on your pages deserve it. Not tricks. Clear pages about real work.
Content from the job. Photos you take while you work. We help turn those into website pages, Google Business updates, and social posts. Same story, three places. You do not need a media team.
AI and automation. Workflows that handle follow-ups, inboxes, reporting, and the busywork you keep meaning to systemize. Tools that do work — not a magic show, and not a black box you cannot leave.
PPC when it fits. Paid ads with a budget you set and reporting you can follow. Still optional. Still honest about what ads can and cannot fix.
Why the name changed
The work grew. Websites and hosting and Google rankings are still the spine. Showing up in AI answers, and keeping content moving without hiring a writer for every post, is now part of the same job for Iowa shops.
Upley is the name for that fuller stack. Big Ten Web Design was the name for the web chapter. Same team. Wider brief.
We are not here to trash the old brand. It did good work. Clients still need that work. They also need the site to teach search engines and AI tools who to recommend. That is the add.
What this means if you already work with us
Your site does not get thrown out for a rebrand stunt. Continuity first.
If design, hosting, and SEO were working, we keep them working. Where we expand, we say so on the call: GEO pages, job-site content habits, automation that fits your shop — only what the gaps need.
Reports stay plain. What we did. What moved. What is next. If something is not working, we say so and change it.
What this means if you are new
You get one shop for the website at the center, plus search and AI discovery around it. Not five vendors who do not talk to each other. Not a brochure site that never gets a new true page.
Pricing starts at $115 a month. Book thirty minutes. Iowa time. No deck.
Light lineage, then back to work
Same Iowa web team as Big Ten Web Design — websites, hosting, and search — now built for AI discovery too.
That is enough history. The rest is the phone, the form, and the pages that tell the truth about what you do.
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Book 30 minutes → /half-hour-meeting/ aaron@upley.com · 319-535-2508 · from $115/month